The arrival of PATTISON Onestop further bolsters Campsite through the addition of more than 2,500 screens in over 1,000 new locations-all in three distinctive new environments-giving advertisers unique opportunities to reach their target audiences. The magnitude of this new alliance makes the programmatic media-buying platform a must-have solution for any advertiser looking to maximize its digital investment strategies. announced today that PATTISON Onestop, Canadian leader in Digital Out-of-Home (DOOH) media sales and operations, is the newest supplier to offer its inventory on Campsite. MONTREAL, QC and TORONTO, ON – Campsite Global Inc. Pictured: PATTISON Onestop’s Digital Transit Network in TTC subway stations – one of the Networks available on Campsite’s programmatic buying platform. R29 has the opportunity to expand into Vice's 30 additional locations.Campsite, specialized in digital media buying, now allows advertisers to effectively target consumers in multiple environments. Under Vice, Refinery29 will continue to program across verticals including fashion, beauty, money and lifestyle, as well as produce live experiences such as 29Rooms and a slate of premium original film and TV projects including "Shatterbox" and the upcoming series "Pride" for FX.Īccording to Vice, Refinery29's offices in Los Angeles, London, Toronto and Berlin are "complementary to" Vice Media's offices in the same cities. The new company will produce over 1,700 pieces of content daily. With Refinery29, Vice claims that it will expand its global audience reach to 350 million unique visitors monthly, a 17% increase. Other Vice investors include TPG, WPP, Raine Group, and ex-Viacom CEO Tom Freston. Vice earlier this year recently closed $250 million in debt financing from a group of new investors including George Soros' investment fund. Disney wrote off $510 million of the value of its effective 21% stake in Vice Media. Vice once was valued at more than $5 billion valuation - but that's take a hit in the past year. The Refinery29 deal will be a test of whether she has the right strategy to bring Vice into a sustainable future. Since then, she's worked to clean up the bro culture at the company, which started life in 1994 as a punk-culture magazine in Montreal. The hypothesis driving the deal: Vice will be able to take R29's smaller business operations and integrate it into Vice Media's larger and more global footprint.ĭubuc has headed Vice since May 2018 after running A+E Networks, replacing co-founder Shane Smith in the CEO role. Refinery29 focuses on a young female audience with lifestyle and entertainment verticals, events and premium content, promising to diversify Vice's overall digital audience mix (which is currently 60% male). At Vice and Refinery29, the megaphone is theirs to use and the platforms are theirs to build with us." She signaled that the acquisition isn't about making cutbacks: "We will not allow a rapidly consolidating media ecosystem to constrict young people's choices or their ability to freely express themselves about the things they care about most. "This is an expansive moment for independent media," Nancy Dubuc, CEO of Vice Media Group, said in a statement. However, the companies said that together, they will increase their investment in premium content production across all platforms by 20% on a year-over-year basis. It's not clear at this point how many layoffs will result from the combo. The new company will be called Vice Media Group Refinery29 will continue to operate as an independent brands. Both companies in the past year have cut about 10 percent of their staffs, as they have faced the same challenges in hitting revenue and profitability targets that others in the digital-media space have. Refinery29, headquartered in lower Manhattan, has under 400. Brooklyn-based Vice has around 2,500 employees.
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